Google Analytics
The job: report traffic, acquisition and conversions
Ask where a visitor came from and whether the visit led anywhere, and the answer needs to live in one report, not three. Google Analytics holds traffic, acquisition channels and conversions together, and GA4 adds predictive audiences for what a visitor does next.
Pricing and platforms
- Has a free tier
- Standard Google Analytics is provided free of charge; Analytics 360 is the paid enterprise tier.
- Runs on
- Web, API
Facts from the vendor's own pages, checked August 19, 2026. Source
Featured on AI Alt Finder
Submitted by Admin
